What is Zebra Print DNA?

There are three kinds of Zebra DNA: Zebra Mobility DNA, Zebra Data Capture DNA and Zebra Print DNA. Zebra DNA is the genetic code that differentiates Zebra products. At its core it is a unique ecosystem of highly intelligent software, utilities and apps that were designed to achieve three things:

  • Better performance and productivity
  • Ease of integration
  • Simpler deployment and management

In this blog we will be discussing Zebra Print DNA.

What is Zebra Print DNA?

Print DNA is a code that transforms printers with business-catalytic capabilities. The unique combination of innovative Applications, Utilities and Developer Tools produces high performing, remotely manageable printers that are easy to integrate, ensuring Zebra Link-OS printers provide a superior printing experience from the inside.

What are the Benefits of Zebra Print DNA?

Better Performance:

With Zebra Print DNA, printers perform at their peak and learning curves flatten with Zebra’s common, customisable printer UX. Print DNA gives organisations the fastest, most accurate and best performing printers on the market.

Simplified Remote Management:

Remote management tools make it simple to deploy large fleets of printers across multiple locations. IT can now maintain, secure and troubleshoot printers from a anywhere, at anytime – freeing up operations to focus on work, rather than printers.

Easier Integrations:

Print DNA enables fast and easy integration into existing infrastructures, with applications that emulate non-Zebra legacy languages, removing the need to rewrite print solutions. This reduces disruptions to operations during printer installations.

The Print DNA Family

Management Tools:

Print DNA Management tools make it simple to manage large fleets of printers from anywhere, easily.There are four main Print DNA Management tools:

  • Profile Management Enterprise – this enables robust, convenient browser-based, anywhere, anytime remote management of Link-OS printers;
  • Bluetooth Printer Management – this provides real-time visibility into the metrics on all Link-OS printers that are connected via Bluetooth to Android handheld devices;
  • Printer Setup Utilities – the free printer setup utilities will simplify setup of your Zebra printer and enhances the out-of-box configuration tasks;
  • Printsecure – this makes it easy to configure your printers to use secure connections, block unwanted access and ensure your data and infrastructure are protected.

Visibility Tools:

Whether you have an exisiting MDM/EMM solution in place or need to add visibility to your printer fleet, Zebra’s visibility tools have you covered:

  • MDM/EMM Connectors – these provide the ability to manage your Link-OS printers with VMWare Airwatch or SOTI MobiControl, popular Enterprise Mobility Management tools;
  • Visibility Services – choose from powerful service option for the business intelligence needed to improve business outcomes. All are available via the cloud for anywhere, anytime secure access to your data.

Productivity Tools:

Reach new levels of productivity with innovations that streamline tasks, optimise device performance and keep you ahead of the curve:

  • Zebra Designer – A family of document design tools that allow you to quickly design a customised print solution;
  • Pairing Solutions – Zebra’s pairing solutions simplify pairing Link-OS printers with mobile devices;
  • Virtual Devices – on-printer applications that allow Link-OS printers to emulate legacy languages normally associated with other printer brands;
  • PDF Direct – Print PDF documents directly from EPR systems, such as Oracle and SAP without middleware;
  • Enterprise Printing Solutions – Printing from Oracle and SAP made easy;
  • Print Station – Print station app enables driverless printing from Android devices.

Development Tools:

Print DNA allows developers to create the most functional and efficient printing solutions. Consequently, making it easier to create unique custom apps:

  • Multiplatform SDK – This delivers all the tools needed for flexible custom solution development across multiple environments and infrastructures;
  • Browser Print – Browser Print Developer Tool makes creating feature-rich, high-impact browser-based applications simple and straightforward;
  • Print Connect – An easy-to-use Link-OS print solution for the Android platform;
  • Cloud Connect – Connect Link-OS printers directly and securely to your cloud-based apps;
  • Network Connect Printer Software – This cuts the cost, complexity and time needed to integrate a printing solution with your PLC.

Decoding Zebra Barcode Scanners

As we have talked about a lot in the past, a barcode scanner is a device that is used to capture and read the information that is encoded within a barcode. Before looking exclusively at Zebra barcode scanners  we are going to go back to basics and learn about the three types of scanning.

It is so important to understand the three types of scanning to ensure you purchase the correct scanner for your application.

Laser Scanner

The main and only function of a laser scanner is to read 1D printed barcodes. Typically, it does not have the capability to read 1D mobile barcodes, nor does it have the functionality to read 2D barcodes, or capture images.

A laser scanner, will however preform well on barcodes of poor quality and there are omni-directional 1D scanners available in hands-free models. They are a decent, affordable option for standard, good quality 1D printed barcodes.

Linear Imager

A linear imager reads 1D printed barcodes, as well as 1D mobile barcodes. Although it will not scan 2D barcodes not will it capture images.

A linear imager is the perfect solution for high density codes, and they also have the capabilities to scan and read poor quality barcodes. It is important to bear in mind though that linear imagers are not omni-directional.

Digital Scanners/Array Imager

An array imager reads 1D and 2D printed barcodes and mobile barcodes. The majority of them also have the functionality to capture images.

They also perform well on poor quality or high density barcodes, and offer omni-directional scanning.

It is worth noting that array imagers can be optimised to support signature data capture, OCR, direct part marks and document capture.


So now that we have the basics down, onto the more complicated bit. When you are looking at Zebra barcode scanners they typically have a sequence of letters before and after the model number. For example there is the Zebra DS3578-ER. This terminology can be quite intimidating if you don’t have any idea what it means.  So we are going to decode this for you.


The prefixes are the two letters that come before the model number. On Zebra scanners they are:

  • LS – Laser Scanner
  • LI – Linear Imager
  • DS – Digital Scanner/Array Imager


The suffixes are the two letters that come after the model number. On Zebra scanners they stand for:

  • FZ – Fuzzy Logic technology allows the barcode scanner to read poor and damaged barcodes quite easily.
  • EAS – This means that the scanner is Integrated into a work station. 
  • eas – This means that the barcode scanner has the Option to Integrate into a work station.
  • HD – This scanner reads High Density barcodes.
  • HP – High Performance barcode scanners read barcodes with uncompromising speed, accuracy and data integrity.
  • XD – Extreme Density barcode scanners perform great on tiny compact barcodes.
  • DC – This feature allows the scanner to perform a Document Capture.
  • HC – Scanner is recommended for the Healthcare Industry.
  • DP – Direct Part Marking scanners are equipped with the technology to read barcodes etched directly on materials such as plastic or metal.
  • PD – PDF417 scanners can read stacked barcodes.
  • DL – Driver License scanners can read and decode the information on a driver license.
  • HL- High Density with DL Parsing means that the scanner can not only read high density barcodes but it can also split the data and manipulate the data in some way.


The codes for ranges is typically found after the model numbers. On Zebra scanners they stand for:

  • CR – Scans at a Close Range
  • SR – Scans at a Standard Range
  • MR – Scans at a Mid Range
  • ER – Scans at an Extended Range






Decoding Barcode Label Printer Terminology

When customers come to us looking to purchase a label printer it is our job to ensure that they get the correct one. But it can be confusing, especially if it is their first time purchasing a label printer. There is a lot of printer terminology to dissect and considering how many options there are available on the market, it can be hard to specify the correct printer.

So to make it slightly simpler, we put together a label printer terminology cheat sheet! Listed below are the most common used acronyms and they should help you decipher the label printing code.

Printer Terminology

TT – Thermal Transfer

Our most recommended print mode is thermal transfer. Thermal transfer is a digital printing method in which ink is applied to the label by melting a coating of ribbon so it stays glued to the material on which the print is applied. We would always recommend thermal transfer printers to customers looking for high quality print, labels going into extreme heat or cold conditions, or on plastic or poly labels.

DT – Direct Thermal

Direct thermal printing is a digital printing process which produces an image by selectively heating coated thermal paper, when the paper passes over the print head. We would only recommend direct thermal printers to customers looking to print standard paper labels. The labels aren’t very long lasting as heat and contact can cause them to blacken. Direct thermal is an ideal solution for courier companies though.


OD – Outer Diameter (Roll)

The diameter of your roll of labels is important to know. Some printers can only take labels that are up to 5″ diameter, while others can take double that. Before looking to source a printer, measure the outer diameter of your labels.

ID – Inside Diameter (Core)

It is important to know your labels core size. There are multiple label cores sizes available and as with the outer diameter some printers cannot take a larger core. This impacts what printer you ultimately purchase.

DPI – Dots Per Inch

In printing, DPI refers to the output resolutions of a printer. This means the physical dot density of an image when it is printed onto the label. We would always recommend a higher DPI if there is any special characters, small text or 2D barcodes. A higher DPI ensures a clearer print.

IPS – Inches Per Second

Inches per second is a measurement of speed for how fast a printer can print. A higher IPS means more labels can be printed in one second. For example, a printer with 6IPS means that it can print 6 one inch labels in one second, 3 two inch labels in one second, or 2 three inch labels on one second.

If you are interested in purchasing a new barcode label printer, or if you have any questions, please contact our Sales Team!



Zebra Launches TC25 Rugged Mobile Computer

Zebra Technologies have unveiled their latest innovation which was built specifically with small businesses in mind – the Zebra TC25. It empowers small businesses to perform better and perform faster.

Zebra TC25 Rugged Android operated Smartphone

Finally, a smartphone built to handle your workplace. The Zebra TC25 Rugged Smartphone brings durability, reliability and productivity to your pocket. With a built-in barcode scanner, snap-on external PowerPack and optional Zebra OneCare SV protection, it’s designed to be the perfect partner for anyone who works for a living.

The TC25 has been proven to increase efficiency, sales and profitability in many of the world’s largest field service and delivery operations. Days spent making deliveries, repairing equipment or providing services – from plumbing and electrical to parcel delivery, yard maintenance and more. Every day, there’s so much to do, so little time to get it done – and so many competitors ready to serve your customers. You need to work faster and smarter. And this is when the TC25 comes in.

Smartphone cameras aren’t built for barcode scanning. That’s why the Zebra TC25 delivers the same scanning technology that drives many of the world’s field service teams. You get instant and effortless point-and-shoot capture of any electronic or printed barcode in virtually any condition — no aiming and no waiting. Customer service is maintained to the highest standard with this device. Capturing information for completed repairs or scanning items for delivery verification removes the need for pen and paper.

Key Features

  • The durability means that it can withstand all weather conditions such as rain, sleet, or snow. The TC25 can withstand a drop from a significant height onto a concrete floor;
  • Guaranteed all day power with the unique PowerPack snap on extended battery;
  • It has the fastest cellular speeds that deliver fast application access and great voice quality.

For more information, or to make an enquiry for the Zebra TC25 please see here.