A study conducted in Germany, France, Italy and the UK; which surveyed over 5,000 outlets and customers, found that customers expect vendors to have a state-of-the-art web based POS systems in store.

As online trade and e-commerce sales volumes rise, increasing pressure is being put on retailers to cultivate the shopping experience of their customers, and improve the friendliness and knowhow of their staff. This aspect is particularly crucial for the reputation of a brand or a company. About two thirds of people argued that the introduction of POS technologies such as virtual shopping worlds, mobile payment systems or bring you own devices (BYOD) increases customer acceptance of stores.

Study Finds Lack of Web Based POS Systems Looses Customers

This study also shows that queues play a large role in how successful a retail establishment can be. Regardless of how modern or well-equipped the retailer may be, queues at the checkout are discouraging to customers and will lead to a substantial loss of sales. 29% of respondents have said that they have left a shop at least once due to long queues, while a quarter stated that they would not enter a shop if the saw the queue was long.

More than 90% of those surveyed consider speedy service at the checkout and multiple payment options to be the most important services of a retailer. When asked what customer-friendly payment systems they would like, half of all respondents gave preference to mobile payment methods such as payment via smartphone, or tablet. 71% of the customers view a speedy checkout process and avoidance of queues as a primary benefit of mobile payment.

Are Web Based POS Systems the Answer?

As you can tell from this study, the use of technology at the point of sale is crucial for retailers looking to strengthen their competitiveness in the marketplace. The number of smartphone and tablet users has increased significantly in the last few years. This creates new possibilities for the retail sector when it comes to customer service and cost optimisation.

One way to achieve this would be to convert to web-based POS systems. Web based point of sale systems just means switching from a traditional counter-mounted cash register to an electronic cash register. This can be a smartphone, tablet, mobile computer, or a dedicated mobile device or terminal. A web based system enables the execution of transactions, the retrieval of specific information from mobile devices as well as mobile receipt printing. Web based POS systems allows retailers to access your service via the internet and store all data online.

This is an efficient way to enhance a business’s IT system, while improving customer service in store. Sales assistants can move around freely in the store and influence the buying behaviours of customers.

There are many benefits of moving to a web based POS system. Alternatively if you would like to speak to one of our experts about web based POS systems, please do not hesitate to contact us here.

ADC Barcode is involved in the supply of barcode scanners, barcode label printers, barcode verifiers and label applicators. We also provide custom software, EPOS systems & hardware, RFID and wireless networking technology amongst other professional services. Get in touch now and obtain more information.